Dixon added that “GAN’s launch in New Jersey was a case study in on-time delivery” and will enable Parx Casino’s patrons to gamble online in either Pennsylvania or New Jersey. Thanks to GAN’s integration framework, patrons of the land-based Parx Casino will be able to link their reward cards to their online accounts.įurther praising the company that will be powering their New Jersey operation, Mr. “This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous states.” A Case Study in On-Time DeliveryĬommenting on their partnership with GAN and the launch of their online gambling operation in New Jersey, Greenwood COO John Dixon said that their partner “has now ably demonstrated its abilities to serve our business needs in multiple states which aligns with the cross-border nature of our existing retail gaming customer base.” In a market update today, GAN said that Parx Casino’s online gambling operation went live in New Jersey on Friday after successfully passing a three-day soft-launch period that was overseen by state regulators to ensure that it was all systems go.Ĭommenting on Parx Casino’s recent expansion in New Jersey, GAN Chief Executive Dermot Smurfit said today that “launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey.” Parx Casino has apparently decided to capitalize on New Jersey’s growing online casino market as well as the state’s booming sports betting market where 85% of all bets are placed digitally. Additionally, the gambling venue also launched in August its permanent retail sportsbook. The property’s owner, Greenwood Gaming & Entertainment Inc., had partnered GAN and Kambi to power its online sports betting and gaming operations, which went live over the summer. It entered the Pennsylvania sports betting mix this past January when it launched a temporary sportsbook. Similarly to its iGaming operation in its home state, its product in the Garden State is powered by European gambling technology provider GAN. Parx Casino in Bensalem, Pennsylvania has expanded its online gambling footprint with the recent launch of a digital online gambling operation in neighboring New Jersey.
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